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Marketing Information

Small Business Marketing: Are You Using a Net or a Spear


When I was back in college, over a decade ago, I decided that when I was done I would run off to Alaska and work in the fishing industry. The lure of hard menial labor and the outdoorsman’s life seemed so tantalizing to me after having toiled away in academia, not just for the past four years, but for most of my life.

Can You Steal Sales From Other Categories


Yes, to grow and expand brand sales, you can increase the range of possibilities to increase sales. Increasing the number of situations your product is used in, can have a powerful effect on sales. Just how can you expand the range of situations in which people can use your product or service

Warning! The Person Doing Your Marketing May Not Even Know How to Market Themselves!


As a business advisor I work with clients helping them gain visibility within their market. Without sounding too arrogant or bold I can safely say I have earned the right to do this. The primary reason is because the very strategies I teach my clients are the same tactics that have afforded me a great deal of visibility within my market. It is this visibility that sets me apart from my competition.

Top 3 Viral Marketing Techniques


Interested in finding a way to literally draw new customers to your website without doing anything Have your visitors feel exited about telling other people about your website Then don’t stop reading here!

Basic Marketing Dope


Sometimes the simplest data is the best. Marketing is not complex if you know the basics – that’s true with anything by the way. Here are some tools that are brilliantly simple and with them you really won’t have to sweat the small stuff.

Public Relations — A Free Lunch


Seems like everyone is looking for the proverbial free lunch these days, particularly when it comes to marketing communications. Well, I hate to burst anyones bubble, but theres no such thing. However, there are ways to stretch your budget and marketing public relations PR is one of them.

2005 Super Bowl Ads... Winners & Losers


Well, Super Bowl XXXIX is history. Too bad for the folks who consider themselves the always-pullin-for-the-underdog type. The Bandwagon team won.

3 Elements to a Deal-Sealing Classified Ad


Have you ever wondered why your perfectly fine classified ad fails to attract the attention you desire There should be dozens-no, hundreds-of perspective buyers swamping your e-mail inbox with offers. After all, you are offering a mint baseball card, a vintage coat, pristine used car, those wholesale-priced sporting goods, and whatever other attractive items are in your inventory. Instead, you only have a slow trickle of questions, a handful of sales. What gives More than likely, your sales are slow because you have not mastered the three techniques of writing a classic classified ad.

More Marketing Dope


Direct marketing can make you very successful, but you’ve got to understand the basics. Here are some more gems of the industry that can take you from being a diamond in the rough to the luminous bling-bling.

Rules of Thumb for Marketing to Your Past Customers


Keeping in touch can dramatically increase business, when done properly.

Targeted Traffic - How Will You Achieve It


Wouldnt it be great if your website was listed on the first page when your potential customers look for what you sell

Direct Mail – Don’t Assume, Just Test and Track


Where to Start:

NoInvaders.Org Proves to be "Interesting" and "Useful" in its Debut


The immigration reform Web site "NoInvaders.Org" recently saw an escalation of Internet traffic on February 9, with an increase from 9 visits a day to 275 visits, and is maintaining a high traffic count daily thanks mostly to a press release sent in January to over 100 newspapers nationwide. The portal takes on the unenviable task of publishing six directories including complaints of immigration violations, those who hire illegal aliens, and a "Good Employer" directory for those who use the Basic Pilot Verification program to screen employee candidates for legal residency.

Writing Marketing Copy That Sells


When your prospects see your marketing materials, your brochure, your web site or your ads you want them to read them. You want prospects to read not just the first sentence but the majority of your copy. Once theyve read it, you want them to decide that they need your product or service and either make a purchase or contact you for more information.

Learn The Five Key Steps To Getting Free Publicity


For many of us, the idea of getting free publicity can be a confusing and daunting task. So why do it Because free publicity really works and if you are looking for ways to attract new customers to your internet business, free publicity is by far one of the best ways to do it. I am going to share with you five key steps to getting free publicity for your products. They go as follows:

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