DoubleClicks Q3 2004 Report Shows Bulk Email Marketing Eficiency Increase
Iulia Pascanu
Internet marketing company DoubleClick published its final report over the bulk email marketing evolution this year. The figures show year-over-year increase in delivery rates cleaner emailing lists, and a decrease in open rates and click-through rates. The variations are light, proving a steady and maturing environment.
DoubleClicks metrics
The data analyzed were based on more than 2 billion messages sent by hundreds DARTmail customers, measuring bouncebacks, open rates, click-throughs and conversions open to sales, or click to sales ratio. The results were reported for 2004 and compared to 2003.
DoubleClick used unweighted averages for all analyzed categories. This helps eliminating the influence that large email marketers could have over category averages, as the report states.
The email marketing categories considered in the study were:
- Business Products & Services
- Consumer Products
- Consumer Services
- Financial Services
- Travel
- Retail&Catalog
- Publisher - Business
- Publisher - Consumer
Email marketing performances
The bounce rates show a slight decline overall, and a more consistent decline in the Travel category, down 54.5% from 14.3% to 6.5%.
Business Publishers was the only category that increased open rates, however slightly, from 38.2 to 38.3. For other categories, open rates declined. The open rates decline in most categories is possibly owed to SPAM increase and reveals peoples reticence to open messages they are not highly interested in.
Click through rates increased in only two categories, Consumer Publisher and Travel.
More interestingly, email-productivity has shown better figures in number of orders per email sent: 0.28% in 2004; but the average revenue per email sent declined 26.9 percent. The average email order throughout 2004 was $89, in a year-over-year declining trend.
Conclusion
About the overall productivity of bulk email marketing the report concludes: "email marketing is a maturing and relatively stable marketing tool. Improvements in list hygiene and address collection processes seem to have improved bounce rates, but flagging response rates suggest subscriber files are beginning to mature."
|
About The Author
Iulia Pascanu writes for http://www.emailmarketingsoftware.org/ where you can find more information about Email Marketing Software.
Please feel free to use this article in your Newsletter or on your website. If you use this article, please include the resource box and send a brief message to let me know where it appeared: mailto:iuliap@gmail.com
|
|
 |
|
|
RELATED ARTICLES
How To Choose The Best MLM Leads
What are the characteristics of the Best Mlm Leads This is a good question to ask before you spend any money buying leads to build your MLM business. Before we get to that lets take a look at why you would want to buy MLM leads in the first place.
Eddie the Erroneous E-Marketer
Poor Eddie the e-marketer has been plagued by errors in judgment all his life. From always picking the longest line at the toll booth to buying lots of dot com stocks right before the bubble burst, he constantly struggles with making the right choices. >From disagreeing that a car really needs oil changes every three thousand miles to insisting that the eight-track is going to make a comeback, Eddie bumbles through life perplexed. One area that particularly suffers is his e-marketing efforts.
Why you need to and How to Follow up Your visitor or customer.
The person who comes to your web site seeking products or information is a visitor. A person who bought a product or service of yours is a customer or client.
A Cost Effective Way to Advertise Online . . . Permission E-Mail Marketing
We all hate e-mail spam, right I even have the coolest software program that will help you combat spam and actually bounces the spam e-mail straight back to the user. http://www.mailwasher.net
Lead Me On - Learn About Internet Marketing Leads
Every business is engaged in selling something, whether a product, service, information, or something else. And sales usually begin with sales leads. As an offline example, new insurance and car sales people are frequently asked to compile lists of their friends, families, acquaintances, and so on. This list is used then as a lead builder - something to get the ball rolling towards that first big sale. The online world is no different. Every for-profit web site needs a steady flow of internet marketing leads. A big part of any online marketers job is to generate the leads that will ultimately be responsible for another sale. In particular, in the highly competitive online marketing arena, someone selling products and services to other marketers will need a steady flow of fresh internet marketing leads to fuel their sales.
10 Best Reasons Why You Should Start Your Own Home Business
Picture this!
Email Microtargeting
Email marketing is undergoing rapid changes. Now, more than ever, both the creative and demographic selection and targeting of a message must be highly relevant and qualified.
Free Autoresponders
"Free Autoresponders!" It sounds to good to be true. But is this the right option for You and Your Home Business
Internet Millionaire Mindset: Is Your Brain Sabotaging Your Marketing Success
Have you ever wondered why some Internet marketers seem to have success with every single project Do they have some magical power that you dont
Internet in Russia and Ukraine - Part 1. General Information and Statistics
User Base
Why Stick With Email Clients Like Outlook
Trying to figure out a stream in banning one email client or another is no easy job. As soon as somebody rises up saying Outlook is bad, somebody else comes saying its good and the other one is bad. And the story goes on and on.
“Improve Your Email’s Deliverability“
With SPAM accounting for over 50% of the email that is delivered to our inboxes many corporations and ISPs have implemented solutions to deal with this growing problem. SPAM filters, IP blocking, domain blocking, and legislation are in place, but often messages that are, in fact, wanted by the recipients, are filtered and not delivered. What do legitimate marketers need to do to ensure that their clients receive their messages We have collected a number of rules that, if you employ, can greatly increase the number of emails that are delivered and opened by your customers or prospective customers.
Creating Demand with Email Newsletters
Youve launched your web site. Youve implemented a public relations campaign and spent oodles of money advertising in trade journals, magazines and newspapers. But your sites daily visitors are still in single digits and your sales are...well lets just say that early retirement is no longer an option.
A Guide To Automated Email Marketing
Youve probably heard the expression, the money is in the list. Its become a bit of a cliché - but its the key to successful web marketing.
Got Blog
In 1999 I asked my friends and colleagues if they blogged. The responses I received ranged from odd looks to questions about the blogging practice. The end results of my findings was “Blog” was a new term and not highly recognized. That was then, a half million blog users ago.
Are You Hitting Your Target
Interesting question huh Im not talking about hitting target sales, hitting your target budget, or hitting your target margin. Im talking about hitting your target market. If you can find your target market and hit them dead on then the sales and margin will be sure to follow.
Interactivity Is Key
How to use the latest in Interactivity tools to increase sales and provide exceptional customer service
Why The Plugin Profit Site Is Still Relevant After 2 Years
A little over 2 years ago Stone Evans "The Home Biz Guy" started offering free websites as a way to get people to join him in a few select affiliate programs. Out of that became what is now known as "The Plugin Profit Site" Program or "PIPS" for short.
When Internet Marketing Gurus Sell Their Soul
If youre just getting started in Internet Marketing, you may be awed by the amount of "Internet Gurus" out there, each one making millions of dollars or so they claim and for some reason seem more than willing, for a fee, to teach you their biggest, most intimate secrets.
Bulk Email, Spam, and Email Marketing
Excerpted from PlanetLinks Enews - an email newsletter delivered for FREE to your computer. To subscribe, go to www.planetlink.com
|
