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Triple Your Profits Easily With The Right "USP"


Convinced you have a fantastic idea for your online business and cant understand why youre not making a big profit yet

Bringing the World to Your Door


“The key to your success on the web is the ability to get surfers to stop at your site, look around and ultimately to buy something.” – Heidi Richards

Classified Ads - What Works & What Doesn’t


Do classified ads really work Should you include an email address or fax number in them How about a call to action

Part 4 of 5 On The Home Business Set-Up Guide


Part 4 of 5 On The Home Business Set-Up Guide

Why Your Brick-and-Mortar Biz Needs A Website


The internet has taken over our lives with a vengeance, and has changed the way many of us do business. More and more consumers are now doing their shopping online and, unfortunately, some business owners have felt the pinch.

How I built a Site In Just 8 Hours That Makes Between $100 to $150 a Week


Actually, for a while this site was making more then $350 a week. On top of the 8 hours it took me to set up, I only spend about 10 or so minutes a week on maintenance. …

How To Sell A Website Fast


Dear Website Owner,

Choosing Domain Names for Professional Sites: Six Guidelines


A professional or business site is one where the primary purpose of the site is to facilitate business transactions. You can sell items directly online or exclusively offline, but the result is the same. You want customers to buy products and/or service directly from you.

There Are Many Free Web Hosting Options On The Web, But Do Some Research Before You Use One For Your Online Business


Where can I find free web hosting

How to understand the Domain Name System


Ever wonder why DNS systems came into existence Efficiency. Every computer has a distinct IP address, and the Internet needed an elite method for obtaining these addresses and for managing the system as a whole. Enter ICANN.

Auto-Pilot Link Building Strategy for Content-Sites


OK, this is what I consider a very effective method to get people to link to you without you having to ask them to do so. The best part is that, people will link to you for your most targeted keyword.

What Is Web Hosting


Web hosting can easily be described as a computer with information accessible to the general public. Just as your computer has files on it, your hosting account will have files on it…web files. Even though the concept is similar, your hosting account is not a full computer. You buy small or large portions of space on these computers known as “Servers”. So now you know the basics.

Why Radio Advertising Could Be The Best Thing You Ever Did For Your Business


In the marketing world, radio has earned the reputation of being the odd step-cousin. You know the one. No one knows quite what to do with him. Especially at family gatherings when everyone tries hard to avoid sitting with him. After all, who knows WHAT hell start talking about.

How To Evaluate A New Business Opportunity


If you are searching for ways to earn an income using the internet, you must have already come across many programs with unbelievable claims of overnight income. This article outlines 7 criteria that I use to evaluate any opportunity that presents itself before me.

How To Evaluate A Product Opportunity


Day after day my in box, and Im sure yours as well, fills with opportunity propaganda on how to make money. Do this, and poof, youre rich. Become an affiliate and sell my ebook, and poof, youre making lots of money. I dont know about you, but I cant tell what’s a good opportunity and what’s not any more. Because of this, I created a list of nine criteria, a sort-of checklist, to use when I do find something that I dont think is full of "poof."

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About.com Marketing

It may still be warm outside and you may not be ready for your 2010 summer to end, but if you are in ecommerce and you are planning to sell product to holiday shoppers this year it's time to start putting those holiday plans together. If you don't start now you are liable to get lost in the dust and your competitors will capture the sales that were meant for you.

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I think the biggest mistake small businesses make in marketing is making everything so difficult for consumers to understand that they don't get it.

Small businesses often make the mistake of trying to compete with the "big dog" companies that have larger marketing budgets. I daily watch small businesses try to market like big companies, when in fact they've missed the core components that will get a person to buy their products or services. My first piece of advice is stop trying to compete with the "big dogs" - find your own niche and your own market and become one of the big dogs.

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It's so easy for the confusion to begin when you start talking about advertising, marketing and sales. Truth is most individuals don't understand the difference. The good news is there is a difference and each of these components have a part to play in the success of a company. Today, I want to clear up the confusion.

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I love that I learn from my contributing writer Guy Bergstrom.  He's a public relations professional that gets it and makes things so easy to understand.  For example, I'm often asked to speak at events and I love doing it, but I am always looking for ways to be more organized and even more effective. Guy must have understood my plight, because he  recently wrote an article on how to organize a short speech on an index card.  I love it.  It's simple, it's effective and it's easy!

If you are needing to do a 3 to 5 minute speech in the upcoming weeks, I think you will find his advice very helpful - you won't want to miss this. Guy shows you how to focus on the meat of the speech and organize it so that your audience gets value out of the time you spend with them.   Learn how to divide your speech into three parts on an index card. If you are not doing a speech soon bookmark it I promise you'll be glad that you did.


Marketing is changing and if you are stuck in the old patterns of marketing you may be taking your business down a destructive path. Consumers want more engagement and interaction from those that they buy from. Our consumers have faced an overstimulation of marketing messages over the last several years and now in order to get their attention you must do something different.

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I started in the online world nearly 13 years ago.  I will tell you that back then businesses saw online marketing and ecommerce as an option, not a necessity.  That's changing and it's changing at a rapid pace.  The businesses that were early adopters of the online marketplace reaped the benefits, but now they are seeing many of their competitors sneak up behind them and sometimes even stealing a part of the market share that they have built over the years.  These businesses can't be surprised after all their competitors have started to realize the value in ecommerce with 94% of people shopping online.

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Mobile marketing sounds exciting. It's another way to for us to reach consumers and perhaps the best way, since most of us are never 10 feet away from our cell phone.

Frequently, discussions regarding SMS and mobile applications surround us, but what's the best way to break into the realm of mobile marketing?

I had the same question, so I called up Mike Craig at Ruxter Mobile Marketing, located in Kansas City, and bribed him to sit down with me for a cup of coffee so that I could get the answers many of you are seeking.

Mobile marketing seems out of reach for some, and the thought of the potential cost can make many of us shy away from it, but don't. At least don't until you hear what Mike has to say about mobile marketing.  After you've read my interview, I think you will have a clear picture as to whether mobile marketing is for you, and you'll have an idea of what it will take for it to be successful.  Learn the basics of mobile marketing for the small to medium size business.


It is true we all make mistakes, but are you making marketing mistakes that are costing your company hundreds if not thousands of dollars? There are common marketing mistakes that companies make in every marketing campaign. They are so common that they almost always go unidentified. Learn what the top 5 marketing mistakes that businesses continually make are and how you can avoid them. Common Marketing Mistakes


Are you over communicating with your clients and customers?  This is becoming more of a problem as new communication tools are introduced to our companies.  We are using email, Twitter, LinkedIn, Facebook and RSS Feeds. Have you ever considered how many messages you are sending out using all these marketing vehicles?  It may be time to consider that while technology has made us more efficient perhaps it has also made us less effective.

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I don't know what it is about this time of year, but it always seems to be the time that people transition in their jobs. They get promoted or move to another company. My correspondence is flooded with marketing job questions. What kind of education do I need? Is this the right salary for this job? How do I find my marketing dream job?

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